Resume
EXECUTIVE SUMMARY
Dynamic revenue executive with 15 years of business development experience and 5 years of sales leadership in professional sports, media, and entertainment organizations. Known for delivering record-setting revenue, securing numerous seven‑figure annual partnerships, and developing multi‑platform campaigns across QSR, Automotive, Telecommunications, Legal, and Retail categories. Proven ability to build high‑performing sales teams, elevate culture, and consistently exceed expectations — including 103% of budget in 2024 and +16% revenue growth in 2025. A strategic, relationship‑driven leader who excels in cross-property collaboration, digital and linear revenue innovation, and long‑term client growth.
CORE STRENGTHS & EXPERTISE
Revenue Leadership & Strategy
Multi‑Platform Brand Partnerships (Linear, Streaming, Digital, Social)
New Business Development & Category Growth
High‑Value Negotiations & Multi‑Year Deals
Team Leadership, Coaching & Performance Management
Forecasting, Pipeline Development & Budget Accountability
Cross‑Property Collaboration (Team, RSN, National, Streaming)
Branded Content, Creative Solutions & Integrated Campaigns
PROFESSIONAL EXPERIENCE
FanDuel Sports Network — Detroit, MI
Director of Sales (2024–Present)
Lead overall revenue strategy and execution across Local, National, and Digital for the Detroit RSN, overseeing partnerships across the Detroit Tigers, Pistons, Red Wings, on the FanDuel Sports Network platforms.
Delivered 103% of 2024 revenue budget and +16% YoY revenue growth in 2025, strengthening RSN revenue performance.
Secured major multi‑year, multiplatform partnerships with clients like, Arby’s, McDonalds, Meijer, Sam Bernstein Law Firm, Stellantis, Chevy, GMC, Hyundai, Rally House, Mike Morse Law, Sam Bernstein Law, Hungry Howie’s Pizza, Lake Michigan Credit Union, Molson Coors…and plenty others!
Serve as senior coach and advisor supporting sales teams across FanDuel Sports Network, Ilitch Sports and Entertainment, and Playfly (National), strengthening cross‑market collaboration.
Regional Sales Manager (2022–2024)
Directed a 5‑person team responsible for Detroit RSN's strongest revenue years on record.
Delivered $44M+ in record-setting revenue in 2023 calendar year
Achieved 100%+ of budget every quarter, maintaining consistent pacing and pipeline health.
Achieved 62% YoY digital revenue growth and 19% linear revenue growth.
Elevated team performance through consistent coaching, pipeline accountability, and strategic category expansion.
Digital Sales Manager (2020–2022)
Oversaw digital revenue development during a major audience and platform expansion.
Scaled digital revenue from $2.5M → $9.8M in two years, generating top-tier digital growth nationally.
Ranked Detroit as the #1 Digital RSN in the nation.
Achieved or exceeded budget every quarter after the first.
Built the foundation for cross‑platform packages now used network‑wide.
Walt Disney Owned Television (WLS‑TV Chicago)
Sales & Marketing Account Executive (2017–2020)
Top-performing new business generator for ABC 7 Chicago.
Achieved 120% of budget, the highest among new business AEs.
Developed Disney's first multi‑platform, multi‑market campaign using ABC, ESPN, Hulu, Freeform & Nat Geo.
Grew key accounts across QSR, Auto, Legal, Healthcare, and Retail.
E.W. Scripps (WXYZ Detroit)
Integrated Account Executive (2014–2017)
Managed $5.6M+ annual portfolio with strong multi‑platform integration.
Achieved 126% of sales goal in 2016, ranking top‑tier marketwide.
Delivered 94% YoY growth in new business and non‑traditional revenue.
ADDITIONAL VALUE
Experienced presenter for C‑Suite and enterprise‑level brands
Skilled in CRM optimization, inventory packaging, and revenue forecasting
Strong cross-functional collaborator with Production, Programming, and Marketing
Deep understanding of sports fan behavior, audience data, and platform analytics
EDUCATION
· Central Michigan University — B.A.A., Broadcast & Cinematic Arts
Minor: Marketing